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The Application of a Relationship Marketing Perspective in Retail Banking
Dibb, Sally; Meadows, Maureen - In: The service industries journal 21 (2001) 1, pp. 169-194
Persistent link: https://www.econbiz.de/10006279313
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Strategy and Tactics: Marketing Leisure Facilities
Dibb, Sally; Simkin, Lyndon - In: The service industries journal 13 (1993) 3, pp. 110-124
Persistent link: https://www.econbiz.de/10006358154
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Understanding the Level of Marketing Activity in the Leisure Sector
Dibb, Sally - In: The service industries journal 15 (1995) 3, pp. 257-275
Persistent link: https://www.econbiz.de/10007334128