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Bitner, Mary Jo
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The service industries journal
Journal of the Academy of Marketing Science
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Journal of marketing
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Marketing management : a quarterly business management publication of the American Marketing Association
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Report / Marketing Science Institute
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Business horizons
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Journal of retailing
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Business Horizons
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International journal of service industry management : IJSIM
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Journal of service management
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California management review : CMR
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MSI reports : working paper series
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Sloan management review
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Consumer research and policy series
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European Journal of Marketing
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European journal of marketing : EJM
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Global governance spotlight
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Handbook of service science ; [Vol. 1]
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Handbuch Dienstleistungsmanagement : von der strategischen Konzeption zur praktischen Umsetzung
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Issues in organization and management series
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Journal of Consumer Marketing
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Journal of Historical Research in Marketing
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Journal of marketing education : JME
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Journal of marketing management : MM
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Journal of service research
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Louisiana State University. College of Business Administration. Division of Research. Occasional paper no. 15
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M & O : tijdschr. voor organisatiekunde en sociaal beleid
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Managing service quality : MSQ ; an international journal
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McGraw-Hill Higher Education
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McGraw-Hill series in marketing
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Operations management : a strategic approach
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Operations management ; Vol. 2
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Services Marketing: Integrating Customer Focus Across the Finn (Second Edition)
Colgate, Mark R.
;
Zeithaml, Valarie A.
;
Bitner, Mary Jo
- In:
The service industries journal
21
(
2001
)
1
,
pp. 242
Persistent link: https://www.econbiz.de/10006279308
Saved in:
2
Book Reviews - Services Marketing: Integrating Customer Focus Across the Finn (Second Edition)
Lafferty, Barbara A.
;
Zeithaml, Valarie A.
;
Bitner, Mary Jo
- In:
The service industries journal
21
(
2001
)
1
,
pp. 241
Persistent link: https://www.econbiz.de/10006279309
Saved in:
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