Teodorescu, Nicolae; Pop, Nicolae Al.; Stancioiu, … - In: Theoretical and Applied Economics 2(519) (2008) 2(519), pp. 35-38
The typology of buyers and buying actions contracts are specific categories of consumer behaviour, determining group buyers and buying actions in classes, to fragment the markets. Market fragmentation through buyer typoligy and/or segmentation is presently characterized by a multitude of...
