In the context of our future development and integration into the European Union, the organizations are searching for new, attractive and advantageous solutions and ways of development. Most frequently they succeed in achieving their goals, a proof being their numerous innovative, original ideas...

The European Union is interested in the overall performance of the group of 27, and in the national contributions in innovation. The target is to create an „Innovation Union” which aims to provide to entrepreneurs the necessary support to transform innovative ideas into products and services...

In the marketing area, planning might be defined as an anticipation process of those changes that affect the market and as an elaboration process of the corresponding action means. It will result in a marketing plan, which might be tactical (short-term period), spread on a period of time that...

After Romania’s admission into the European Union, Romanian started to reformulate its policies and operation rules in its trial to be more flexible, to have a more consistent budget, to better answer the people’s needs. One of the action directions is the one referring to the distribution...

“Play”, “plaything” are words with which our mind fly away to the extraordinary period of our life – the childhood, when all things are perfect. In this paper we analyze the implication of “play” ideea in the labyrinth of marketing strategy, and marketing policy. We will...

From human activities are resulting huge amounts of waste, with different types of impact: lands changing, visual discomfort, air pollution, surface water pollution, soil fertility changes etc. Romania, a European Union member state, faces in turn with annual generation of significant quantities...