Pop, Nicolae Alexandru; Stancioiu, Aurelia-Felicia; … - In: Theoretical and Applied Economics 5(522) (2008) 5(522), pp. 71-78
In the course of time customers’ satisfaction raised many disputes and can be defined by various authors as a “generalized attitude, based on a cognitive comparison and an affective component” (Homburg, Stock, 2001). One of the requests of the studies regarding satisfaction is the...