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Guaranty trust bank of Nigeria: Building a trusted brand in financial services
Knox, Simon; Maklan, Stan - In: Thunderbird international business review 47 (2005) 6, pp. 737-756
Persistent link: https://www.econbiz.de/10005920444
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The Guaranty Trust Bank of Nigeria : from niche positioning to mass-market branding
Maklan, Stan; Knox, Simon - In: Thunderbird international business review 51 (2009) 4, pp. 385-398
Persistent link: https://www.econbiz.de/10003874379
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Guaranty Trust Bank of Nigeria : comment
Michel, Stefan - In: Thunderbird international business review 51 (2009) 4, pp. 399-401
Persistent link: https://www.econbiz.de/10003874382
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Building a sustainable bank : the case of GTBank of Nigeria
Maklan, Stan; Knox, Simon; Antonetti, Paolo - In: Thunderbird international business review 56 (2014) 5, pp. 461-473
Persistent link: https://www.econbiz.de/10010404340
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The Guaranty Trust Bank of Nigeria: From niche positioning to mass-market branding
Maklan, Stan; Knox, Simon; Michel, Stefan - In: Thunderbird international business review 51 (2009) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10008270001