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Revising quality awareness through internal marketing: an exploratory study among French and English medium-sized enterprises
Barnes, Bradley R.; Morris, D.S. - In: Total quality management 11 (2000) 4, pp. 473-483
Persistent link: https://www.econbiz.de/10007180290
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Special Issue: Proceedings of the 4th World Congress for Total Quality Management: Integrating for Excellence; Achieving Customer Loyalty - Relationship marketing needs total quality management
Morris, D.S.; Barnes, Bradley R.; Lynch, James E. - In: Total quality management 10 (1999) 4-5, pp. S659
Persistent link: https://www.econbiz.de/10007185857