Showing 1 - 10 of 10
Purpose – The objective of this study was to examine the effects of performance and uniqueness as predictors of fundraising event quality. Design/methodology/approach – This study utilized intercept surveys collected from attendees at a non-profit fundraising event organized by the tourism...
Persistent link: https://www.econbiz.de/10015034570
Purpose: The purpose of this paper is to examine the impact of social media sharing on tourists’ willingness to pay more (WPM) at destinations. The moderating effects of tourists’ preferred route in decision-making or obtaining information (i.e. central or peripheral routes) were also...
Persistent link: https://www.econbiz.de/10012188601
Purpose: This study aims to critically review competitive intelligence (CI) research and offer suggestions for future research in the hospitality and tourism (HT) field. Design/methodology/approach: The study reviews and synthetizes current CI research in the HT field. Findings: The study...
Persistent link: https://www.econbiz.de/10012188658
Purpose: This paper aims to critically review current strategic management (SM) research and discuss future directions for SM research in the hospitality and tourism (HT) field. Design/methodology/approach: The study reviews and synthetizes current SM research. Findings: The findings suggest...
Persistent link: https://www.econbiz.de/10012188659
Purpose: This study aims to propose a competitor intelligence and analysis (CIA) model that can be used for the analysis of a firm’s competitors. Empirically, it investigates the application of the CIA model on online reviews. This proposed model clarifies the confusion between terms such as...
Persistent link: https://www.econbiz.de/10012280257
Purpose: This study aims to analyze low-cost-carrier (LCC) passengers’ comments about their flight experience on Asian LCCs. Design/methodology/approach: A netnography approach was used to review and content analyzed 230 LCC passengers’ negative feedback on the TripAdvisor website....
Persistent link: https://www.econbiz.de/10012813174
Purpose This study aimed to provide a critical review of the evolution of customer relationship management (CRM) research in the hospitality and tourism (H&T) field. Design/methodology/approach The study conducted a thorough systematical literature review by collecting papers from 14 leading...
Persistent link: https://www.econbiz.de/10015034236
Purpose This study aims to propose a holistic model to rank and evaluate researchers’ performance. This holistic model is developed by focusing on brand equity, which includes three components of perceived quality, brand image and brand loyalty. Design/methodology/approach To show how the...
Persistent link: https://www.econbiz.de/10015034244
Purpose The main purpose of this study is to offer a critical review of studies of scientific progress of strategic management (SM) research in the hospitality and tourism field (H&T). Design/methodology/approach This study was conducted through a critical literature review based on three...
Persistent link: https://www.econbiz.de/10015034332
Purpose – The aim of this paper is to develop a comprehensive model that combines brand awareness, brand image, brand emotional attachment, brand evaluation and also shows how these constructs affect e-loyalty through the use of travel-related online social network (OSN) websites....
Persistent link: https://www.econbiz.de/10015034668