Purpose – This paper aims to explore Chinese hoteliers' perspectives on co‐branding between hotels and products of other industries or sectors. Design/methodology/approach – A survey with both structured and open‐ended questions was distributed to 300 Chinese hotel executive level...

Purpose: Despite ample attention to perceived risk and its consequences on tourist behavior, characteristics of travelers who are anti-gun or pro-gun have received little attention in tourism literature. This study aims to investigate anti-gun and pro-gun attitudes and their correlates for...

Purpose: This opinion piece calls for a consolidation of theories through integrative literature reviews to set forth the path for holistic theory development in future research. Design/methodology/approach: This is a perspective article. Findings: It is difficult to substantiate the value of...

Purpose: The influence of different factors including emotional states on loyalty has been previously discussed in the literature. However, the influence of post-visit emotions evoked by emotional stimuli on tourist loyalty lacks empirical attention. The purpose of this study is to investigate...

Purpose: This study aims to uncover socio-demographic, psychographic and behavioral characteristics of sustainable consumers as a means to advance the demand for sustainability practices by the tourism and hospitality industry. Socio-demographic and psychographic variables were tested for their...

Destination image researchers have investigated and found that several factors have influences on destination image. Some of these factors are related to perceivers (e.g. sociodemographics and behavior); some are related to the destination of concern (e.g. promotional materials); some are...

Purpose – The purpose of this paper is threefold: measure the differences in importance of cultural values between Turkish hosts and European guests; measure perceived cultural difference (distance) to see if importance of cultural values are commensurate with cultural distance perception; and...

Purpose Previous mountain tourism research addressed economic, environmental, social and political impacts. Because limited studies evaluated visitors’ perception of their experience, this study aims to examine the tangible and intangible visitor experience in a Tyrolean alpine tourist...

Purpose – The purpose of this study is to examine if consumers have substantially common color preferences in hospitality uniforms for destination brands. Employee uniforms with their dimensions of style, material and color are a crucial part of the coordinated brand message of a business or a...

Purpose The purpose of this paper is to measure the potential influence of sociodemographic characteristics on consumers’ stated importance for sustainability benchmarks for satisfaction, the importance of different areas for benchmarks and the importance of different organizations having...