Barreda, Albert A.; Zubieta, Sandra; Chen, Han; … - In: Tourism Review 72 (2017) 2, pp. 184-208
Purpose This study aims to examine the impact of a mega-sporting event “2014 FIFA World Cup” on hotel pricing strategies and performance. Design/methodology/approach The present project examines the host regions’ response to the 2014 FIFA World Cup which was established by the variance in...
