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Harnessing social media platforms to measure customer-based hotel brand equity
Callarisa, Luis
;
García, Javier Sánchez
;
Cardiff, John
; …
- In:
Tourism management perspectives : TMP
4
(
2012
),
pp. 73-79
Persistent link: https://www.econbiz.de/10010098075
Saved in:
2
Harnessing social media platforms to measure customer-based hotel brand equity
Callarisa, Luis
;
García, Javier Sánchez
;
Cardiff, John
; …
- In:
Tourism management perspectives : TMP
4
(
2012
),
pp. 73-79
Persistent link: https://www.econbiz.de/10009705184
Saved in:
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