The ability travelers have to learn about the destination, explore and visualize activities and events, and book accommodations through the destinations' websites likely affects tourism visit behavior. Information availability, utility, and value of information on websites are the essential...

In “the century of culture,” a current drift is toward utilizing cultural heritage branding. Cultural heritage brand referred to in this study means a brand with value proposition based on cultural heritage. As Asian cultures are gathering global focus amid ongoing trend of exoticism and the...