Correia, Antónia; Kozak, Metin; Ferradeira, João - In: Tourism sensemaking : strategies to give meaning to …, (pp. 39-61). 2011
This chapter aims to demonstrate that different cultures influence tourist decision making. Multi-structural models are used to assess to what extend the cultural traits may influence decision-making styles of tourists. Cultural traits and decision-making styles were conceptualized as...
