of time savings on alternative modes. Cyclists also value other improvements highly, such as separated bicycle lanes. As … results suggest that bicycle should be viewed as a competitive mode of travel and not primarily as a means to achieve improved …

The market segmentation analysis for bicycle commuting can help identify distinct bicycle market segments and develop … specific policies or strategies for increasing the bicycle usage in each segment. This study aims to use the approach of … attitudinal market segmentation for identifying the potential markets of bicycle commuting. To achieve the research objective, the …