This paper presents a formal model of traveler compliance with different types of advice (or guidance, prescriptive information) based on the premises of Bayesian expected utility decision-making. The developed model explains a traveler's propensity to comply with received advice in terms of the...

The impact of respondent burden and task complexity on quality of stated choice (SC) data remains an issue in transportation research. Furthermore, little is known on the applicability of the technique to less literate individuals in developing countries. This study describes the results of a SC...