The assessment invites students to study and critically apply some of the tools, concepts and models discussed in managing international business. More specifically, students are asked to critically identify and apply the cultural dimension models and discuss some of the cultural characteristics...

This assessment invites students to study and critically apply some of the tools, concepts and models discussed in managing international business. More specifically, students are asked to critically apply the external environment analysis frameworks (i.e. PEST and SPEND) and discuss the macro...