This assessment examines the feasibility of launching an innovative transportation tool called Jetpack in your country. Students are asked to utilize their knowledge of the new product development process to assess the business opportunity and develop a market entry plan. This assessment is...

This assessment examines the marketing challenges faced by Gem Diamonds, a London-based global diamond manufacturer during the weak economy of the late 2000s. Students are asked to utilize their knowledge of the basic marketing mix to help Gem Diamonds develop new marketing strategies for its...

This assessment examines the marketing challenges faced by i-mate, a Dubai-based smartphone manufacturer. Students are asked to utilize their knowledge of the basic marketing mix to develop a new marketing strategy for i-mate in order to move the company forward. This assessment is suitable for...