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The battle between Microsoft and Google will shape how our society makes use of technology, computing, and information. It will determine which firm will shape and control the future of computing, and ultimately profit from it. This face-off pits a world of computing which the operating system...
Persistent link: https://www.econbiz.de/10014204787
Advertising is an important revenue source for many publishers of information and entertainment-oriented good and services on the Internet, television, and print media. The publication design must balance the revenue opportunity from advertising with its impact on consumers' perception of the...
Persistent link: https://www.econbiz.de/10012715218
Multi-part tariffs, such as menus of two-part tariffs and three-part tariffs, are widely used in industry, especially for pricing of information goods, online services, telecommunications products, etc. This paper examines the effectiveness of these price structures for price discriminating...
Persistent link: https://www.econbiz.de/10012724325