Creating websites and social media marketing is an integral part of business activities in companies. The Building and managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses on a brand program that contains a plan for...

The aim of the paper is to identify the main factors that affect tourism development of Ohrid (North Macedonia) from the three-pillar sustainability dimension (socio-cultural, environmental and economic). Based on 630 questionnaires collected from residents in January 2020, exploratory factor...

Ethiopia holds all the necessary ingredients for tourism development, given the multitude and uniqueness of attractions. Among them stands Lake Tana, a UNESCO Biosphere Reserve which is an extremely important resource for Ethiopia, locking up half of its freshwater. The target of the current...

In recent decades, hospitality has become one of the largest, fastest growing and most dynamic industrial sectors. It is an industry that includes many complementary businesses from many different fields. The impact of new technologies has played a fundamental role in the growth of the entire...

The subject of Research in this paper is the satisfaction of foreign tourists with the quality of the accommodation offer in the city of Belgrade, which represents the most developed and most visited tourist destination in the Republic of Serbia. The research was conducted on a sample of 262...

Tourism is currently one of the largest and most dynamically developing sectors of the world. In many countries, including Croatia, has an extremely important role in the economy. The aim of this paper is to analyse complex links that exist between the tourism industry and processes of economic...

Tourism is an economic activity that is very sensitive to social, economic, political and security changes. Such changes can be both positive and negative. These may be in the tourist destination or the area from where the tourists come from. The changes may affect tourists, tourism workers,...

Nautical tourism represents a significant segment of tourism in many destinations around the world, including in Serbia. This paper investigates the role of nautical tourism as a key tourist product in the context of improving tourism in Serbia. The goal of the research is to analyze the...

Wellness tourism has now grown into a serious form of tourist movement and is an important part of the tourism industry with significant economic impact. Within the framework of wellness tourism it covers more sectors, among which are: Spa, Wellness Tourism, Thermal/Mineral Springs, Workplace...

The paper discusses the prospects of the Open Balkan initiative for the tourism development of North Macedonia. It presents an overview of this political initiative established to improve regional economic collaboration in the Western Balkans. In 2022, North Macedonia, Serbia, and Albania signed...