The purpose of this study is to analyse the business performance, i.e. business efficiency of the New York Times in the process of its digital transformation. The main methodology used in this study is the regression analysis. This research focuses on the financial efficiency of the New York...

Purpose: The aim of this paper is to analyse the business performance of corporations from the platform economy model in the context of the long tail economy model. By comparing business results, analyse the significance of the impact of the long tail economy on business performance....