Over more than a decade, advertising rates per 1000 viewers, television consumption as well as the number of advertising spots have been steadily increasing. As a consequence, television has developed to the most important medium for the advertising industry and attracts a 40% share of German...

This study assesses the impact of the single market program (SMP) and the European monetary union (EMU) on the German banking sector. As in contrast to manufacturing or agriculture, many industries within the services sector could seal themselves off the competitors in foreign countries up to...