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~isPartOf:"Wharton on making decisions"
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Tatiana Dyachenko, Rebecca Walker Reczek, Greg M. Allenby (2014) Models of Sequential Evaluation in Best-Worst Choice Tasks. Marketing Science 33(6):828-848. doi.org/10.1287/mksc.2014.0870
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Values and decisions
Irwin, Julie
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Baron, Jonathan
- In:
Wharton on making decisions
,
(pp. 243-257)
.
2001
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