Rendleman, C. M.; Hoemmen, Garrett A.; Altman, Ira; … - In: Wine Economics and Policy 5 (2016) 1, pp. 4-13
There is a growing consumer preference for regional or "terroir" based products (Guy 2011). The designation of American Viticultural Area (AVA) status has the potential to increase the development of consumer identification with regional wine products. The presence of a distinguishing terroir is...
