Sillani, Sandro; Miccoli, Alessandra; Nassivera, Federico - In: Wine Economics and Policy 6 (2017) 1, pp. 28-39
This study aimed at verifying the presence of variations in the reactions of different types of audiences to certain communication tools for wine. Five samples of audiences were compared: wine professionals, organic produce specialists, wine tourists, and two samples of general tourists. The...
