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In today's environment of rapid technological change companies can not rely on incremental innovations alone. To sustain long-term competitiveness companies need to develop radical innovations as well. Such innovations typically incorporate new and highly complex technologies, create new markets...
Persistent link: https://www.econbiz.de/10010308048
Manufacturers usually benefit by dividing their innovation processes into distinct phases in order to ensure that the development activities are performed efficiently in an appropriate sequence. Users usually do not apply such structured processes. They follow a more intuition-driven approach....
Persistent link: https://www.econbiz.de/10010308054
We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or improved products, and more than 9% report...
Persistent link: https://www.econbiz.de/10010308063
illustriert und die Nutzung der online-Medien sowie deren Nutzen diskutiert. …
Persistent link: https://www.econbiz.de/10010308070
Frage nach, wie Unternehmen Analogien systematisch zur Identifizierung von Innovationsideen mit hohem Neuheitsgrad nutzen …
Persistent link: https://www.econbiz.de/10010308075
Kundenorientierung ist entscheidend für den Innovationserfolg! Obwohl dem Wissenschaftler und Praktiker in der … hochqualifizierten Kunden zu nutzen. Eine Fallanwendung mit der Johnson&Johnson Medical GmbH demonstriert, wie auf diese Weise Ansätze …
Persistent link: https://www.econbiz.de/10010308092
Strong market orientation is essential for innovation success! Although both academics and market research practitioners would generally accept this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently on...
Persistent link: https://www.econbiz.de/10010308113
This paper uses a unique data set of monthly new vehicle sales by detailed model from 1978-2007, and implements a new identification strategy to estimate the effect of the price of gasoline on consumer demand for fuel economy. We control for unobserved vehicle and consumer characteristics by...
Persistent link: https://www.econbiz.de/10010292127
In der einschlägigen Literatur wird in der Regel das Bild stark formalisierter und methodengestützter Innovationsprozesse aufgezeichnet, das primär für große Unternehmen zutreffend erscheint. Inwieweit sich diese Vorstellung auch auf Organisationen geringerer Größe übertragen lässt,...
Persistent link: https://www.econbiz.de/10010308111
In research as well as in practice, process models are an expatiated element of innovation management. They fulfill different tasks. In practice, for instance, process models are used as a management tool to standardize development activities. Researchers try to identify activities to be found...
Persistent link: https://www.econbiz.de/10010308073