Showing 1 - 10 of 122
Our study focuses on the question, whether users should be intensively involved in the innovation process of radical product innovations or better not – from the manufacturer’s perspective. Radical innovations incorporate new technologies, shift market structures, require intensive user...
Persistent link: https://www.econbiz.de/10005867140
Discussion of market pull versus technology push approaches in the field of busi-ness innovation research has followed a certain trend. The empirical research under-taken until now has been concerned in particular with the question of how each of these approaches differently influence the...
Persistent link: https://www.econbiz.de/10010308062
Kundenorientierung ist entscheidend für den Innovationserfolg!; Obwohl dem Wissenschaftler und Praktiker in der Marktforschung grundsätzlich zustimmen dürften, ist mit der konsequenten Ausrichtung auf die Kundenbedürfnisse gleichzeitig der Nachteil einer konservativen Innovationspolitik...
Persistent link: https://www.econbiz.de/10010308077
Close orientation with the market is essential for innovation success! Although both academics and market research practitioners would generally agree with this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is...
Persistent link: https://www.econbiz.de/10010308092
Die Diskussion Market Pull versus Technology Push hat in der betriebswirtschaftlichen Innovationsforschung bereits eine gewisse Tradition. Die hierzu durchgeführten empirischen Untersuchungen sind insbesondere der Frage nachgegangen, welche der beiden Vorgehens-weisen welchen Einfluss auf den...
Persistent link: https://www.econbiz.de/10010308114
In this study we research user integration in the German service industry. Goal is to explorethe industrial practice with regard to four dimensions of user integration, i.e., why, whom,how, and how successful the service industry integrates to find novel service ideas. Data iscollected from a...
Persistent link: https://www.econbiz.de/10005866995
Motivation of this paper is to discuss that the open source model of innovation does not only seem practical in the software industry, but also in various other industrial contexts. We develop the concept of Open Source Innovation (OSI) as a generalisation of the open source model of software...
Persistent link: https://www.econbiz.de/10005866996
Innovations have acquired a key-role in the growth and competition strategies of firms today.They are regarded as an essential tool to stimulate growth and enable firms to master thecompetition brought about by the forces of globalization. In developed countries they arethought to provide a...
Persistent link: https://www.econbiz.de/10005867051
The wide-ranging economic developments of the previous decade, e.g. the integration ofworld economies, have made a significant impact towards increasing the mobility of theworking populace and their families. At the same time, technological developments especiallyin the field of...
Persistent link: https://www.econbiz.de/10005867052
The rapid progress of electronic technology in recent decades has led to an increased technicalcomplexity and wide functionality of many products. As a result man-machine interfaces,such as displays became more and more important, wherefore investments and technicalprogress in these technologies...
Persistent link: https://www.econbiz.de/10005867053