revealed preference experiment, and without making any parametric assumptions, we show that 1/3 of participants belong in the …

Several recent models of choice build on the idea that decision makers are more likely to choose an option if its … and Szeidl (2013) where decision makers focus disproportionally on the attributes in which the available options differ … more, implying that some attributes will be overweighted. We test this prediction in a controlled experiment. We find that …

We examine in controlled experiments how individuals make choices when faced withmultiple options. The choice tasks … mimic the selection of health insurance, prescriptiondrug, or retirement savings plans. However, in our experiment, the … subjects relying moreon suboptimal decision rules. Behavior consistent with the estimated decision rules isobserved in an out …

A theory of decision making is proposed that offers an axiomatic basis for the notion of satisficing postulated by … Herbert Simon. The theory relaxes the standard assumption that the decision maker always fully perceives his preferences among …

prices in competitive markets or recommendations from trusted, knowledgeable sources. We show that how well decision makers …