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La non confirmation des attentes comme mesure de la force d'une marque. Une approche expérimentale sur le jus d'orange
Fornerino, M.; D'Hauteville, F.; Perrouty, J.P. - Unité Mixte de Recherche Marchés, Organisations, … - 2006
Disconfirmation is the mismatch between expected and blind evaluation of a product (Anderson, 1973). Assimilation occurs when the final evaluation of the product changes in the direction of the expectation, whereas contrast occurs when this change is opposite to the expectation. We experiment on...
Persistent link: https://www.econbiz.de/10004992657
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Disconfirmation of Taste as a Measure of Region of Origin Equity. An Experimental Study on Five French Regions
D'Hauteville.; Fornerino, M.; Perrouty, J.P. - Unité Mixte de Recherche Marchés, Organisations, … - 2006
Disconfirmation of expectations is the mismatch between the expected and blind evaluation of a product (Anderson, 1973). From the consumer's point of view, the hedonic evaluation of a product under full information (intrinsic and extrinsic) is considered as a measure of perceived quality....
Persistent link: https://www.econbiz.de/10004992660
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Les dimensions perçues de l'image de la région d'origine. Cas de l'huile d'olive
Dekhili, S.; D'Hauteville, F. - Unité Mixte de Recherche Marchés, Organisations, … - 2006
This paper explores those dimensions of the image of a "country" and "region" of origin influencing consumers preferences. In order to take in account cultural differences, we conducted interviews with consumers and experts from two countries, France and Tunisia. Our results suggest that the...
Persistent link: https://www.econbiz.de/10004992673
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Concepts et méthodes de l'analyse de filières agroalimentaires : application par la chaîne globale de valeur au cas des blés en Algérie
Bencharif, A.; Rastoin, J.L. - Unité Mixte de Recherche Marchés, Organisations, … - 2007
After a survey of the main agribusiness global value chain analysis methods, the authors propose a larger pattern from the global value chain concept developed by Gereffi. They focus on the necessity of a quantified economic characterization and a diachronic study of the global value chain. This...
Persistent link: https://www.econbiz.de/10004992648
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Le commerce agroalimentaire via internet, encore une utopie ?
Salançon, A. - Unité Mixte de Recherche Marchés, Organisations, … - 2006
in Languedoc wine and vine sector. ...French Abstract : Le développement contrasté du commerce électronique (B to C …
Persistent link: https://www.econbiz.de/10004992653
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Place de l'origine dans la qualité et dimensions de l'image : perceptions des experts Français et Tunisiens, cas de l'huile d'olive
Dekhili, S.; D'Hauteville, F. - Unité Mixte de Recherche Marchés, Organisations, … - 2006
The literature in marketing indicates that the country (or region) of origin may be an attribute of a product. However practically its use as a competitive advantage is less than efficient, due to insufficient definition of the images associated to these regions. This paper explores some the...
Persistent link: https://www.econbiz.de/10004992668
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Le système alimentaire mondial est-il soluble dans le développement durable ?
Rastoin, J.L. - Unité Mixte de Recherche Marchés, Organisations, … - 2006
In a process of world economic domination by an agro-industrial and agro-tertiary food system, the author wonders about the feasibility of an alternative model. The intensive agro-industrial model (financiarized, concentrated, specialized and globalized), allows remarkable results in terms of...
Persistent link: https://www.econbiz.de/10004992671
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Instabilités des coopérations entre firmes multinationales et entreprises locales : configurations des alliances et issues stratégiques
Cheriet, F. - Unité Mixte de Recherche Marchés, Organisations, … - 2011
Our paper aims to analyze the relationship between asymmetric alliance instability forms and motives on the one hand, and secondly to estimate the effects of the alliance configuration (external environment, relationships between parents and performance) on how to change the allocation of...
Persistent link: https://www.econbiz.de/10009399215
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Profession « caviste » : les spécificités d’un canal spécialisé et alternatif à la grande distribution
Rauzier, C.; Cheriet, F. - Unité Mixte de Recherche Marchés, Organisations, … - 2013
Our work aims to report wine cellars circuit specificities, in the highly concentrated wine distribution context in … stakeholders related to this activity (customers, wine cellars themselves, companies). Several results have been obtained both in … terms of activity and associated quality perception by buyers, or related to differences between the wine cellars circuit …
Persistent link: https://www.econbiz.de/10010672311
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Comment mesurer la performance des alliances stratégiques internationales ? Application aux industries agroalimentaires en Afrique de l’Ouest
Camara, A.; Cheriet, F.; Fort, F. - Unité Mixte de Recherche Marchés, Organisations, … - 2013
The purpose of this exploratory study is threefold. It is first to conduct a critical literature review on international strategic alliances’ issues. Then, drawing on combined frameworks of Blanchot (2006), Reus and Ritchie (2004), and Cheriet (2009), we aim to propose an integrated model of...
Persistent link: https://www.econbiz.de/10010712470