The aim of this study consists of proposing a sequential and hierarchical decision-making process of tourists divided into four stages: 1) going on holiday (or not); 2) choosing a national of international trip; 3) choosing a specific geographical area; and 4) choosing a type of trip...

The objective of this study is to examine the rivalry within and between strategic groups in a given industry. Current literature on the topic suggests that the empirical evidence presented, so far, might well be biased by systematic errors in the measuring of rivalry. As a novelty, the method...

The objective of the study is to analyse the performance of firms involved inphilanthropic and commercial sponsorship, and to identify its key determinants. Themethodology applied uses the event study to estimate the excess returns generated on the sharestrading on the Spanish stock market,...

Research has shown that more than half of attempted recovery efforts fail, producing a "double deviation" effect. Surprisingly, these double deviation effects have received little attention in marketing literature. This paper examines what happens after these critical encounters, which behavior...

The objective of this study is to test the effect of the consumer¿s variety-seeking behaviour on the distance the tourist is prepared to travel; that is, his/her willingness to travel further. The empirical application is carried out in Spain in a context with 26 destinations, by applying Mixed...

The aim of this study is to examine the determining factors of a firm's performance, as a direct consequence of its diversification strategy in its expansion into foreign markets, considering certain factors like the market, the product and the company itself. As a novelty, the methodology...

This study analyses determinant factors in the taking of three basic decisions on the part of holidaymakers: going on holiday, foreign holidays and multi-destination holidays. We propose various research hypotheses relating to the impact on these decisions of various personal characteristics....

The objective of this paper is to decompose the process of tourist choice into two stages: taking a holiday and tourism expenditures, using the Heckit model, which avoids the problems of the methodologies applied to date. We propose hypotheses on the effect on the above decisions of tourist...

The purpose of this paper consists in analyzing the impact of obtaining a quality certification (ISO 9000) on firms¿ market value, and to examine its influence on volatility. The sample used contains all the firms that, while trading in the Spanish stock market, have ever obtained a quality...

In the advent of Customer Relationship Management, a more accurate profile of the consumer is needed. The objective of this paper is to show the usefulness of knowing consumer¿s complete utility function through his/her marginal utilities. This approach allows one to form groups of individuals...