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~isPartOf:"Working paper / Department of Commerce, College of Business, Massey University"
~person:"Maguiness, Paul"
~subject:"Beziehungsmarketing"
~subject:"Patienten"
~type_genre:"Non-commercial literature"
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Working paper / Department of Commerce, College of Business, Massey University
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Measuring holistic
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performance in a stakeholder relationship
marketing
model
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
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2004
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