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The aim of this paper is to describe front-end activities in practice and get first hints for effects of the front end on project outcome and the meaning of contextual factors. The results of an exploratory study of fourteen product development projects are contrary to the wide-spread opinion...
Persistent link: https://www.econbiz.de/10009424500
28 innovation projects in German and Japanese companies. We further reveal differences in the practice of innovation …
Persistent link: https://www.econbiz.de/10009424501
-based enterprise. Within the innovation process, we believe, the early phases ("fuzzy front end") to have the highest impact on the … whole process and the result (Input-Output Process), since it will influence the design and total costs of the innovation … extremely. However the "Fuzzy Front End" is unfortunately the least-well structured part of the innovation process, both in …
Persistent link: https://www.econbiz.de/10009424508
"Close orientation with the market is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand small …
Persistent link: https://www.econbiz.de/10009424509
"Strong market orientation is essential for innovation success!" Although both academics and market research … innovation strategies. Due to their focus on what is currently on offer in the marketplace, customers primarily demand so … research can alone allow innovation management to develop attractive search fields for radical innovations and if it can also …
Persistent link: https://www.econbiz.de/10009424510
We report on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer … products. We find a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for … - frequent innovation by consumers and the possibility to identify efficiently those who innovate - imply that innovation by …
Persistent link: https://www.econbiz.de/10009424523
In a study of New Product Development (NPD) projects, the fuzzy front end of innovation is explored. The New Product …
Persistent link: https://www.econbiz.de/10009424524
, and managers often indicate the front end as being one of the greatest weaknesses in product innovation. Therefore, it is … surprising that only little research has treated the so called "fuzzy front end" of innovation. In this paper we discuss if … innovation process is briefly summarized and findings applied to the "fuzzy front end". Due to high uncertainties with a wide …
Persistent link: https://www.econbiz.de/10009424538
The intensive concern with customer needs and problems is one of the key contributors to the success of innovation … procedures to different industrial sectors and types of firms as well as the benefit achieved for innovation in practice … Innovation Management of the University of Bern. The scope was extended to the chemical industry and the electrical industry …
Persistent link: https://www.econbiz.de/10009424539
("social capital"). -- Lead Markets ; Frugal Innovations ; India ; Globalization of Innovation ; Internationalization of R&D …
Persistent link: https://www.econbiz.de/10009426249