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~isPartOf:"Working paper series"
~person:"Erichson, Bernd"
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Erichson, Bernd
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Gabler-Edition Wissenschaft / Marken- und Produktmanagement
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Ermittlung von empirischen Preisresponsefunktionen durch Kaufsimulation
Erichson, Bernd
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2005
Persistent link: https://www.econbiz.de/10002754258
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Befragungsbasierte Methoden zur Ermittlung von Preisresponsefunktionen : Preisbereitschaft oder Kaufbereitschaft?
Müller, Holger
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Voigt, Steffen
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Erichson, Bernd
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2009
Persistent link: https://www.econbiz.de/10003874668
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