Narrow search
Showing 1 - 10 of 17
Cover Image
Advanced media strategy : the reach pattern and effective frequency
Rossiter, John R. - 1995
Persistent link: https://www.econbiz.de/10000917680
Cover Image
"Spending power" and the subjective discretionary income (SDI) scale
Rossiter, John R. - 1994
Persistent link: https://www.econbiz.de/10000896820
Cover Image
The limited effect of likable ads
Rossiter, John R. - 1993
Persistent link: https://www.econbiz.de/10000870985
Cover Image
A better advertising planning grid
Rossiter, John R.; Percy, Larry; Donovan, Robert J. - 1989
Persistent link: https://www.econbiz.de/10000842603
Cover Image
A new conceptualization of ethnicity in consumer behaviour
Rossiter, John R.; Chan, Alvin M. - 1995
Persistent link: https://www.econbiz.de/10000919688
Cover Image
A proposed model for explaining and measuring web ad effectiveness
Bellman, Steven; Rossiter, John R. - 1997
Persistent link: https://www.econbiz.de/10000977469
Cover Image
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1992
Persistent link: https://www.econbiz.de/10000859351
Cover Image
Recent developments in applied creativity
Kabanoff, Boris; Rossiter, John R. - 1993
Persistent link: https://www.econbiz.de/10000861203
Cover Image
Construction of a Chineseness value scale and a Chinesesness ethnicity scale
Chan, Alvin M.; Rossiter, John R. - 1998
Persistent link: https://www.econbiz.de/10000987565
Cover Image
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134