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The goal of innovation is to create a dominant design
Dowling, Grahame R. - 1995
Persistent link: https://www.econbiz.de/10000919345
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The dynamic nature of buying centers : do researchers and salespeople aim at a moving target?
Dowling, Grahame R. - 1995
Persistent link: https://www.econbiz.de/10000902238
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Searching for a new Ad Agency
Dowling, Grahame R. - 1993
Persistent link: https://www.econbiz.de/10000856755
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Corporate identity traps
Dowling, Grahame R. - 1996
Persistent link: https://www.econbiz.de/10000933136
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Product life cycle traps : strategic planning and shortening PLCs
Dowling, Grahame R. - 1996
Persistent link: https://www.econbiz.de/10000940415
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Measuring change in self-report data : it's as easy as alpha beta gamma
Dowling, Grahame R. - 1991
Persistent link: https://www.econbiz.de/10000847110
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Describing adopter populations using the bass new product growth model
Dowling, Grahame R.; Walsh, Paul K. - 1989
Persistent link: https://www.econbiz.de/10000842609
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Information control & influence in high technology purchase decisions
Dawes, Philip L.; Lee, Don Y.; Dowling, Grahame R. - 1995
Persistent link: https://www.econbiz.de/10000919687
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Understanding institutional designs within marketing value chains
Carson, Stephen; Devinney, Timothy Michael; Dowling, … - 1998
Persistent link: https://www.econbiz.de/10000983094
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The decision processes of fashion adopters : higher or lower involvement?
Dowling, Grahame R.; Midgley, David F. - 1989
Persistent link: https://www.econbiz.de/10000843165