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Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
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2019
Persistent link: https://www.econbiz.de/10012105359
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2
Challenges in value creation with BoP life insurance consumers : a consumption value theory perspective
Singh, Ramendra
-
2024
Persistent link: https://www.econbiz.de/10015210830
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3
Entrepreneurial competencies, business success and subjective well-being of BoP entrepreneurs in rural India : an empirical examination
Kumar, Avinash
;
Singh, Ramendra
;
Gupta, Rajesh
;
Sinha, P. K.
-
2023
Persistent link: https://www.econbiz.de/10014384943
Saved in:
4
JUGAAD - not just "making do" but a low cost survival & coping strategy at the bottom of the pyramid
Singh, Ramendra
-
2011
Persistent link: https://www.econbiz.de/10009377245
Saved in:
5
When, and how salespersons spend time with customers?
Singh, Ramendra
-
2011
Persistent link: https://www.econbiz.de/10009379493
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6
Such is life : an observational case study on urban slum dwellers in Kolkata
Singh, Ramendra
;
Shinde, Rajesh
;
Bakshi, Madhupa
-
2019
Persistent link: https://www.econbiz.de/10012105331
Saved in:
7
How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra
;
Rawat, Sandeep
-
2021
Persistent link: https://www.econbiz.de/10012650949
Saved in:
8
Life insurance : buying behavior among low income rural consumers in India
Singh, Ramendra
;
Tiwary, Shiv
;
Sharma, Anamika
-
2023
Persistent link: https://www.econbiz.de/10014540676
Saved in:
9
SALCUSTOR : a multi-dimensional scale for salesperson's customer orientation and implications for customer-oriented selling
Singh, Ramendra
;
Koshy, Abraham
-
2010
Persistent link: https://www.econbiz.de/10003987563
Saved in:
10
Impact of apologetic vs defensive selling strategies under negative corporate publicity : exploring the role of customer trust and gratitude
Singh, Ramendra
;
Xie, Yi
-
2010
Persistent link: https://www.econbiz.de/10003987572
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