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There is no aggregation bias : why macro logit models work
Allenby, Greg M.
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Rossi, Peter E.
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1988
Persistent link: https://www.econbiz.de/10000766365
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Quality perceptions and asymmetric switching between brands
Allenby, Greg M.
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Rossi, Peter E.
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1990
Persistent link: https://www.econbiz.de/10000811127
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The value of purchase history data in target marketing
Rossi, Peter E.
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McCulloch, Robert E.
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Allenby, Greg M.
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1993
Persistent link: https://www.econbiz.de/10000899193
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