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~isPartOf:"Working papers / Wharton School, University of Pennsylvania / Marketing"
~type:"book"
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Working papers / Wharton School, University of Pennsylvania / Marketing
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How the quantity and timing of social influence impact product adoption
Iyengar, Radha
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Berger, Jonah
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2011
Persistent link: https://www.econbiz.de/10009376749
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Multivariate visual diffusion for social groups
McShane, Blake
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Bradlow, Eric T.
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Berger, Jonah
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2011
Persistent link: https://www.econbiz.de/10009376755
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Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
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2011
Persistent link: https://www.econbiz.de/10009376785
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Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.
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Berger, Jonah
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2010
Persistent link: https://www.econbiz.de/10009377074
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5
Message splitting : using attention-grabbing material to increase prosocial behavior
Fast, Nathanael J.
;
Berger, Jonah
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2010
Persistent link: https://www.econbiz.de/10009377077
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