This publication reviews the experiences of the World Bank and its clients in employing public communication programs during the processes of privatization and private sector participation. Drawing from academic and policy research as well as from case studies, it highlights good practices and...

Intro -- Contents -- Foreword -- Abstract -- Acknowledgments -- Abbreviations and Acronyms -- 1. Introduction -- 2. Self-Assessment Context and Managing for Results -- Organizational Context -- International Community Context -- Results-Based Management Approach -- Managing for Results -- 3....

The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes...