Anindito, Kusworo; Handarkho, Yonathan Dri - In: Young Consumers 23 (2021) 1, pp. 53-71
Purpose: This study aims to determine the impact of personality traits and social experience on Indonesian youngsters’ intention to purchase impulsively from social commerce (SC) platforms. Furthermore, latent state-trait, personal traits and social impact were used to determine the factors...