Song, Bee Lian; Liew, Chee Yoong; Sia, Jye Ying; Gopal, … - In: Young Consumers 22 (2021) 4, pp. 521-538
Purpose: Young consumers are increasing using electronic word-of-mouth (eWOM) in travel social networking sites to make purchase decisions. This paper aims to test the extended Information Adoption Model (IAM) that places perceived usefulness and information adoption as consequences of argument...