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Non-technological and technological innovation : strange dedfellows?

Schmidt, Tobias (contributor); Rammer, Christian (contributor) - 2007

marketing methods. We find that the determinants of a firm's propensity to introduce technological and non …

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003528845

Product innovation and product innovation marketing : theory and microeconometric evidence

Kaiser, Ulrich - 2001

the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011446211

Do residential property companies systematically adjust their capital structure? : The case of Germany

Kurzrock, Björn-Martin; Mokinski, Frieder; Schindler, Felix - 2011

This paper analyzes whether predominantly non-listed corporations in the residential property industry systematically adjust their capital structure to changing financing requirements. Since previous research almost exclusively focused on listed companies, little is known about the...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10008901834

Intangible assets and firm-level productivity

Crass, Dirk; Peters, Bettina - 2014

Firms invest huge amounts into intangible assets. This paper explores to which extent different kinds of intangible assets are conducive to firm-level productivity. Our study contributes to the literature by simultaneously comparing productivity effects of innovative capital, human capital,...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010458236