Purpose – This paper aims to discuss the context- and power-sensitive approach to the study of multinationals that has emerged in the last decade, argues for the need to supplement it by a clearer focus on the wider geopolitical context in which multinationals operate and outlines the...

Purpose: This viewpoint takes up the Covid-19 pandemic as a trigger for a research agenda around societally engaged international business (IB) research. Design/methodology/approach: The paper is organized as a viewpoint. First, it provides an overview of Covid-19 research in business and...

Purpose: This paper responds to calls for a new raison d’être in the field cross-cultural management (CCM) and culture-sensitive studies of international business (IB) more broadly. It argues that one way of addressing the crisis of confidence in the field is to develop a line of inquiry...