Qaffas, Alaa A.; Ilmudeen, Aboobucker; Almazmomi, Najah … - In: foresight 25 (2022) 3, pp. 448-464
Purpose The emerging attention in big data has led businesses to improve big data analytics talent capability to enrich firm performance. The big data capability pays off for some companies but not for all, and it appears that very few have achieved a big impact through big data. Rooted in the...