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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
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2017
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15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
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2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
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