the periphery of the state capital of Puebla, Mexico. We study theguidelines that have developed around the marketing as a … marketing tools in selling practices carried out by small groups of producers of honey, withthe implementation of factor … arewilling to buy and pay. The orientation of marketing that is focused primarily applied to theproduction phase, to ensure the …

The present study which started in 1999 is framed in the INCOYAM project. Marketing systems of yam are analyzed in … financing. This situation did not allow establishing an equilibrated comparison of yam marketing systems. The three countries … commercialize a similar product but their marketing systems and the structures of their marketing chain varies from one country to …