The purpose of this study is to show marketing practitioners how to use econometric models to assess the effect of marketing actions. We use a database that includes the four competitors of a personal care product in Colombia with limited information for a period of six years. The study...

The paper search for evidence of poverty traps in different regions of Argentina. The selected methodology is based on the model proposed by Antman and Mckenzie (2005), it suggests a specification for the income’s dynamic that allows multiple balances, using the framework of classical growth...

This article presents new estimations of the distance in international business between Colombia and 57 countries in Europe, America, Asia, Africa and Oceania. The concept of distance that we use transcends the institutional level and incorporates both institutional aspects and those that have...

In this study, and by making use of a gravity model, an analysis is made on whether transnational mergers and acquisitions (M&A) are influenced by the corporate governance standards of a country. The study only focuses on the M&A flows from the OECD countries towards Latinamerican economies, as...