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Information content of advertising: Empirical evidence from the OTC analgesic industry

Anderson, Simon P.; Ciliberto, Federico; Liaukonyte, Jura - In: International Journal of Industrial Organization 31 (2013) 5, pp. 355-367

We develop an empirical study of the information–persuasion trade-off in advertising using data on the information …

Persistent link: https://www.econbiz.de/10010730051

Product line design

Anderson, Simon P.; Celik, Levent - In: Journal of Economic Theory 157 (2015) C, pp. 517-526

We characterize the product line choice and pricing of a monopolist from the upper envelope of net marginal revenue curves to the individual product demand functions. The equilibrium product line constitutes those varieties yielding the highest upper envelope. In a generalized vertical...

Persistent link: https://www.econbiz.de/10011263601

The Advertising Mix for a Search Good

Renault, Régis; Anderson, Simon P. - Université Paris-Dauphine (Paris IX) - 2013

We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting … consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over … quality information, price information, and horizontal match information. Equilibrium is unique whenever advertising is …

Persistent link: https://www.econbiz.de/10010733987

Platform Siphoning: Ad-Avoidance and Media Content

Anderson, Simon P.; Gans, Joshua S. - In: American Economic Journal: Microeconomics 3 (2011) 4, pp. 1-34

increases advertising clutter (leading to a potential downward spiral), may reduce total welfare and content quality, and can …

Persistent link: https://www.econbiz.de/10009353596

Comparative advertising: disclosing horizontal match information

Renault, Régis; Anderson, Simon P. - Université Paris-Dauphine (Paris IX) - 2009

. This occurs when comparative advertising is used against a large firm by a small one. Comparative advertising, as it …

Persistent link: https://www.econbiz.de/10010734937

Advertising Content

Anderson, Simon P.; Renault, Régis - University of Virginia, Department of Economics - 2002

. We analyze a firm'ss choice of advertising content and the information disclosed to consumers. A firm advertises only …

Persistent link: https://www.econbiz.de/10005802012

Media market concentration, advertising levels, and ad prices

Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle; … - In: International Journal of Industrial Organization 30 (2012) 3, pp. 321-325

assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans …

Persistent link: https://www.econbiz.de/10011051637

Oligopoly and Luce's Choice Axiom

Anderson, Simon P.; de Palma, André - In: Regional Science and Urban Economics 42 (2012) 6, pp. 1053-1060

We apply Luce's choice axiomatic framework to oligopoly pricing of quality differentiated goods. The demand system is a probabilistic comparison of surpluses across products. Zero demands arise naturally, in contrast to the related CES and Mixed Logit models. With asymmetric products, high...

Persistent link: https://www.econbiz.de/10010594984

Aggregative Oligopoly Games with Entry

Anderson, Simon P.; Erkal, Nisvan - Department of Economics, Faculty of Business and Economics - 2009

We use cumulative reaction functions to compare long-run market structures in aggregative oligopoly games. We fi?rst compile an IO toolkit for aggregative games. We show strong neutrality properties across market structures. The aggregator stays the same, despite changes in the number of ?rooms...

Persistent link: https://www.econbiz.de/10010903423

Product Diversity in Asymmetric Oligopoly: Is the Quality of Consumer Goods too Low?

Anderson, Simon P.; Palma, André de - University of Virginia, Department of Economics - 2000

We analyze an oligopoly model with horizontal di¤erentiation and quality di¤erences. High quality goods are over-priced and under-produced. When the market is fairly covered, low quality products may be pro…table when their social contribution is negative, leading to too many products in...

Persistent link: https://www.econbiz.de/10005801992