We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … heterogeneity in advertising costs. Firms whose advertising is more salient and therefore raise attention more easily charge lower …

This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers and …. Equilibrium prices and profit maximizing advertising levels are derived and their properties analyzed. The model generates an … inverted U-shape relationship between individual advertisement and market tightness which is robust to alternative advertising …

We develop an empirical study of the information–persuasion trade-off in advertising using data on the information …

We consider a dynamic voluntary advertising model with a duopoly. Firms can use advertising and price as competitive … tools where product quality is a given and the market is not fully covered by consumers. Advertising also plays a role as a … public good. In this situation, we investigate how advertising, profits, and welfare respond to changes in consumer …

In this study, we analyze a dynamic duopoly game in which firms can use advertising and price as competitive tools. The … assume that advertising creates a positive externality. Thus, each firm voluntarily advertises to persuade consumers to buy … technology level affect advertising, profits, and economic welfare and highlight the differences between the two cases. …

behaviour. Industry changes following two previous sets of restrictions on advertising are examined for relevant empirical …

We present a Hotelling model of price and advertising competition between prescription drugs that differ in quality …. We show that advertising intensities are strategic substitutes, with the better quality drugs being the ones that are … loyalty is endogenously determined by promotional effort. The model's main results on advertising and pricing strategies are …

This paper presents a generalised framework to understand mixed-strategy sales behaviour with informative advertising …