advertising, in an oligopolistic market with horizontally differentiated products where competition take place in quantities. We … show that, in equilibrium the fi��rms undertake a mix advertising strategy that combines both informative and … comparative advertising investments. We further compare our results over the equilibrium market outcomes and the social welfare …

losers from potential privacy regulation in the context of four commonly-used oligopoly models: a linear city model, a … winners and losers as a result of privacy enforcement, the parties who stand to benefit and the parties who stand to lose, as …

This paper reports a laboratory experiment to study pricing and advertising behavior in a market with costly buyer … increases in either search or advertising costs are reflected in higher equilibrium prices. To test the predictions regarding … the level and dispersion of prices and advertising intensity, we vary the costs of search and advertising as well as the …