This paper shows that an advertising ban is more likely to increase – rather than decrease – total consumption when … advertising does not bring about a large expansion of market demand at given prices and when it increases product differentiation … (thus allowing firms to command higher prices). In this case, the main impact of a ban on advertising is to reduce …

advertising, in an oligopolistic market with horizontally differentiated products where competition take place in quantities. We … show that, in equilibrium the fi��rms undertake a mix advertising strategy that combines both informative and … comparative advertising investments. We further compare our results over the equilibrium market outcomes and the social welfare …

This paper analyzes informative advertising in a duopoly market with differentiated products when consumer search is … information. In this case, firms undersupply advertising compared to the social optimum because of free-riding. If consumers are … advertising compared to the social optimum. …

Comparative advertising by one brand against another showcases its merits versus the demerits of the other. In a two … advertising configuration, firms compete as Cournot oligopolists. In the symmetric case, equilibrium advertising constitutes a … clear welfare loss. Equilibrium advertising levels and advertising expenditures decline with rising advertising costs …

Comparative advertising by one brand against another showcases its merits versus the demerits of the other. In a two … advertising configuration, firms compete as Cournot oligopolists. In the symmetric case, equilibrium advertising constitutes a … clear welfare loss. Equilibrium advertising levels and advertising expenditures decline with rising advertising costs …

Comparative advertising by one brand against another showcases its merits versus the demerits of the other. In a two … advertising configuration, firms compete as Cournot oligopolists. In the symmetric case, equilibrium advertising expenses … constitute a clear welfare loss. Equilibrium advertising levels and advertising expenditures decline with rising advertising …